Serenoa-C

A supplement for men

[Retailer Product Information]

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Nutrition Information

RDA = Recommended Daily Allowance mg = milligram µg = microgram USL = Upper Safe Level for daily supplementation as recommended by the Health Food Manufacturer’s Association (2003).

Suitable for vegetarians.

Free from gluten and lactose.

Directions for Adults

One or two tablets per day to be swallowed, with liquid if required, after food.

A regular intake is recommended.

Anyone on any form of hormone treatment should consult their doctor prior to taking this product.

About the product

Serenoa-C is a unique one-a-day nutritional supplement specially formulated for men of all ages, but particularly those aged over 40. It contains a combination of six vitamins, six minerals and an extract of the herb saw palmetto (Serenoa repens). Research has indicated that this herb can be helpful in maintaining prostate health.

What are the main constituents?

SERENOA REPENS

Serenoa repens is an extract of the berry of the Saw Palmetto palm. The native American Indians used the berries for their general tonic effect. Recently an extract of this plant has been shown to have benefits for prostate health. Studies indicate that it affects the way testosterone is metabolised in the prostate, inhibiting its conversion to dihydrotestosterone, which has been linked with enlargement of the prostate.

MAGNESIUM

The mineral magnesium is found in whole grains, nuts, seeds and green leafy vegetables. These foods may be in short supply in the modern diet which, to a large extent, often consists of refined and processed foods. There are good reasons for maintaining optimum levels of magnesium:

• An increased requirement for magnesium during times when physical or mental demands are high.
• Enzymes involved in energy production require sufficient magnesium to function optimally.
• Required for the conversion of essential fats and oils to active hormone-like end products.
• Needed for proper calcium metabolism to maintain strong bones and teeth and works with calcium in the control of smooth muscle function.
• Important for healthy heart and nervous system

Additional constituents and their nutritional roles

Vitamins E and C, and the minerals selenium and manganese have antioxidant properties. Vitamins B1 and B2 are involved in energy production and nerve health.

The trace element selenium plays an important part in the formation of healthy sperm as well as prostate function. Low selenium status has been linked with an increased risk of prostate cancer.

Vitamin B6 is required in higher doses if protein intake is high because B6 is required for protein metabolism. Like magnesium, vitamin B6 is required for the production of energy. This vitamin is also needed for building and regeneration of the body’s tissues including blood, skin and nervous system, and for the formation of antibodies, which fight infection.

Vitamin D and magnesium play a crucial role in the maintenance of bone health.

Zinc is involved with lots of enzyme processes and together with vitamin B6 plays a vital role in the building and breaking down of the body’ s tissues. The prostate gland contains high levels of zinc and supplementation of this mineral has shown to be effective in maintaining the health of the male reproductive organs.

Chromium is needed for the production of Glucose Tolerance Factor (GTF) which is thought to make the action of insulin more effective.

Who could benefit from taking Serenoa-C?

Men over the age of 40 and those who lead an active life or sports people.

Possible Intolerance

Anyone on any form of hormone treatment should consult their doctor prior to taking this product.